A WORLD OF QUALITY IN EVERY COLOUR – COLOURTREND UNVEILS NEW BRAND CAMPAIGN
March 2022- Devoted to a world of quality in every colour, Colourtrend is excited to announce the launch of its latest brand campaign. The first major brand campaign since 2016, Colourtrend has always been passionate about quality. Following recent B&A research conducted, it was clear that customers were equally as passionate with quality the defining factor for people buying paint in Ireland.
This new contemporary campaign aims to showcase Colourtrend’s unwavering dedication to producing quality paint, driven by the brand passion for excellence and long-lasting durability paints. Colourtrend’s long established expertise and dedication to quality has enabled them to create a collection of exquisite paints that are made with a real passion for perfection and quality in every detail – one of the founding and differential elements that has allowed them to stand out in a competitive category.
General Paints Group Managing Director, Rachel O'Connor commented
‘We have always dedicated ourselves to producing high quality paints. It has been at our brand’s core since 1950 when my grandfather Ronan went to America to learn about cutting edge American technology. As an Irish family brand with over three generations of experience, making superior paint and stunning colours is the essence of who we are.
‘Following our recent research, we weren’t surprised to see that quality was so important to customers and were delighted to see quality receive the respect and appreciation it deserves. Through our new brand campaign we want to showcase our understanding of quality because when it comes to paint, results really depend on where you start. By beginning your journey with quality ingredients, people can be guaranteed vibrant colour with beautifully lasting results and also ensure longevity to their finishes.’
The new campaign will see a brand new ad hit Irish TV screens from today. Against the backdrop of tribal drums, the new TV ad is an abstract representation of Colourtrend’s paint making process at a microscopic lens that illustrates what exactly goes in to making its high quality paint. From the mix of resin to the blend of three vibrant pigments, the ad closes with Colourtrend’s Juniper Whorl, a stunning deep toned blue with a dusted grey coating, being painted on to a wall.
Unlike other brands, Colourtrend promises uncompromising colour but in a high quality paint that also provides excellent value for money. Taking inspiration from elements of modern Ireland, quality in colour forms the heart of each Colourtrend collection with shades being richly inspired by the Irish landscape, culture, heritage and modern life. Whether it’s to inspire, calm or excite, each colour has a purpose and a story and Colourtrend looks at what matters most to the people that inhabit a space.
Colourtrend paints are fade resistant and are specially curated to work with Irish homes and Irish light, both inside and outside the home. Further inspired by their growing customer base from extensive market research and social listening, Colourtrend devote themselves to creating beautifully crafted paint to truly make a house a home whilst also presenting a practical and durable quality to withstand the stains of everyday family life.
Their products are tested to the highest standards with almost 70 years of expertise being channelled into every can of paint to ensure each colour has all the quality you need for every home design project. Their extensive collections are water based and have a low VOC meaning it is safer for you, your family, and the environment and especially appealing for those who wish to renovate their home whilst being environmentally conscientious. Furthermore, for busy family homes, Colourtrend also offers tough and durable quality pigments and resin results in beautiful but strong colours as well as wipeable and washable paints to withstand any splashes or household stains.
Inspired by their customers passion and continued love for Colourtrend’s paints, they are excited to be a part of any home transformation or renovation journey by offering a recently expanded range of bespoke expert online colour consultation services and the professional secrets to the perfect interior finish.
