Reports to: Head of Marketing
We are looking for a Marketing Executive to contribute to and implement the Marketing Strategy for Colourtrend. Reporting to the Head of Marketing and Digital, this dynamic role will involve day to day management of marketing activity, including campaign management, pr, influencer relations and working directly with our stockist network to provide support and create joint marketing opportunities. This role is an exciting opportunity for an ambitious and results driven Marketeer who is excited by challenge, is passionate about brand marketing and loves being part of a creative marketing team.
Role and Responsibilities
- Contribute to the delivery of the company’s Strategic Marketing Plan for the Colourtrend brand across all channels throughout Ireland and the UK.
- Develop and implement joint marketing initiatives with our stockist partners and sales teams.
- Develop and deliver a Marketing and Promotional plan to support the Retail channel of stores.
- Work with our media agencies on media planning & media buying across a range of formats including print, radio, television.
- Events – Coordinate the smooth running of events, in store and throughout our stockist network.
- Develop and deliver a Marketing and Promotional plan to support the Retail channel of stores.
- Liaison and co-ordinate all marketing campaigns with the internal support teams, e.g., Online Marketing Team, Graphic Design and Support Marketing.
- Support the GPG Retail and Sales team on all marketing activity, including outreach to key external audience, Interior Designers, Professional Painters and Specifiers.
- Point of contact for all external marketing, print and promotional agencies.
- Management of instore POS, including overseeing installation, stand management and removals.
- Liaise with the sales team on new store opening and merchandise requirements.
- Point of contact for all influencer relations.
- Daily response to customer marketing support material requests.
- Research consumer needs, monitor market trends, identify, and propose potential marketing activities to invest in based on findings.
- Regular customer marketing updates and reporting on campaign performance.
Knowledge Skills and Experience
- 3+ Years’ Marketing experience
- Knowledge of B2C marketing
- Excellent copywriting skills and attention to detail
- Experience managing external marketing agencies.
- Flexible and agile approach
- Ability to work cross functionally and manage stakeholders.
- Excellent communication skills
- Proven track record in a similar role.
Location and Travel Expectations
This full time position based in GPG Head Office in Celbridge, Co. Kildare, with the option to work remotely two days per week in line with our Remote Working Policy.
Reports to: Head of Marketing
As part of the GPG Marketing Team, the Marketing Assistant will primarily provide admin support to the Marketing Team. We are looking for a highly motivated and enthusiastic Marketeer, with a great eye for detail and is excited about working with a dynamic, creative Marketing team.
Role and Responsibilities
- Support the marketing team with all brand marketing initiatives.
- Support the Marketing Executive with public relations management, liaising with agencies, proofing and writing copy and co-ordinating creative.
- Supporting the marketing team with CRM, keeping the database of stockist up to date, preparing stockist communication and working with the Ecomm team to distribute.
- Management and distribution of the company’s merchandise material.
- Support the GPG Retail teams with in-store events i.e Colour Days, Trade Days and in store promos.
- Key point of contact for store queries and merchandise requests.
- Support the Digital team with ongoing website and social content and community management.
- Support with online Live Chat and customer communications.
- General Marketing administration support.
Knowledge Skills and Experience
- 1+ years Marketing experience.
- Marketing Degree or qualification essential.
- Excellent organisational and administration skills.
- Ability to manage different projects at the same time.
Location and Travel Expectations
This full time position based in GPG Head Office in Celbridge.
Reports to: Head of Marketing and Digital/ Curator Brand Manager
As part of the GPG Marketing Team, the Brand Account Executive will be responsible for maintaining and developing the relationship between General Paints Group and the Interior Design Community. They will primarily provide support to the Curator Brand Manager and will be the first point of contact for all Interior Design relationships and partnerships for the Curator brand. We are looking for a highly motivated and enthusiastic Account Executive who is an excellent communicator and is passionate about building key relationships with our target audience.
RESPONSIBILITIES:
Customer Relationships
- Use market and product knowledge to develop sales and relationships with target audience (Interior Design) existing and prospective.
- Maintain and grow sales with existing Curator interior design accounts.
- Build and manage meaningful business relationships in line with company values and culture with all accounts, exceeding expectations.
- Establish a clear communication plan for all existing Curator accounts, with goals, activities and initiatives tailored to their specific needs.
- Work closely on all brand partnerships, maintaining frequent contact with partners, managing relationships, and supplying all relevant information in a timely manner.
- Be the first point of contact for Interior Design contacts for Curator within the business.
Sales Activation
- Actively engaging with and comfortable reaching out to potential clients via phone, email or any other form of communication.
- Cold calling prospective partners on a regular basis.
- Continually manage, maintain, optimise, and segment Interior Design and Trade data so we have an accurate record of our target customer at all times on our CRM database, Salesforce.
Marketing and Branding Support
- Support the Curator Brand Manager and broader marketing team with all brand marketing initiatives for the Curator brand.
- Supply all relevant information, support, and colour tools to Interior Designers on request.
- Collect market information, gain a comprehensive knowledge of competitor products and activities.
- Support the Brand Manager with public relations management, liaising with agencies, proofing copy and co-ordinating creative where necessary.
- Supporting the Ecommerce manager to prepare email communications targeted toward interior design community across Ireland, US and Netherlands.
- Key point of contact for store queries and Curator merchandise requests.
- Support the Digital team on occasion with ongoing social media content and community management.
- General Marketing administration support.
KNOWLEDGE, SKILLS AND EXPERIENCE:
- 1+ years commercial experience within a marketing environment.
- Excellent communication skills
- Comfortable with/ knowledge of working with a CRM system
- Salesforce experience would be desirable
- A people first person – comfortable with customer facing tasks and face to face engagement
- Interior Design/Design experience not essential but would be desirable
- Excellent organisational and administration skills.
- Ability to manage different projects at the same time.

Our employee wellbeing is a top priority for all at GPG. We offer a number of benefits to help support our people.

Great holidays, 25 days annual leave.

Our yearly social calendar promotes employee wellbeing within GPG.

Our pension scheme is available to all who have completed their probation period.

This year, we worked with DCU Access Program, BITC Placement Program and continued our existing programs with Youth Outreach and St.John of Gods.