Our ambition is to become the first Irish paint company to become a certified B-Corporation, meaning that our business will meet the highest standards of social and environmental performance with a purpose beyond profit. Certified B-Corporations are leaders in the global movement for an inclusive, equitable and regenerative economy.
Our mission is to embrace innovation to create lasting, vibrant colour that protects our planet, so that we can build better futures for our people, customers, partners and communities. We have a unique opportunity to act as leaders in sustainability within our industry.
Unlike other business certifications, B-Corp has a unique ability to measure a company's entire social and environmental impact- which is what makes working towards this certification so important to us.
We know where we need to get to. Find out more below about how we intend to get there.
We are committed to using business as a force for good. Our purpose beyond profit compels us to continually consider the impact of our practices and decisions in how we operate our business, care for our employees, the environment, and our customers, and how we interact within our communities every day. We therefore continually strive to improve our policies and processes in every department. Our annual impact report details a brief summary of the activities that took place throughout 2022 to support our goals.
At GPG, we are proud of our diverse range of community partnerships, which to date have included DEIS schools in Ireland, partners in Cambodia, street artists in Waterford and Dundalk as well as traditional Irish musicians in Mullingar. We are committed to donating 1% of our annual turnover towards charitable, community and sustainability initiatives. As a business, we are also committed to creating opportunities for GPG employees to volunteer and uphold our core values around partnership, enabling us to reach our goals and positively impact the world around us.
As an industry with heavy reliance on petrochemicals and water intensive production processes, sustainability continues to present a challenge and ‘greenwashing’ within the industry is unfortunately common. At GPG, we never risk our reputation by making false claims. Instead, we are dedicated to tackling challenges at their roots and making the difficult changes that can truly create a meaningful and positive impact that we really need to see in the world around us.
We are very clear on our goals and objectives, and have a roadmap that will help us on our journey. We as a business are committed to change and understand what is required to make it happen. From our Community Policy to our Supplier Code of Conduct Policy, the effective implementation of our policies and procedures will ensure the protection of our progress along our roadmap. We take ownership for our actions as a business and will continually strive to improve our policies and processes to work towards a sustainable future.