Benefits of Working With Us
Our employee wellbeing is a top priority for all at GPG. We offer a number of benefits to help support our people.
Annual Leave
Great holidays, 25 days annual leave.
Social Calendar
Our yearly social calendar promotes employee wellbeing within GPG.
Pension
Our pension scheme is available to all who have completed their probation period.
Diversity and Inclusion
This year, we worked with DCU Access Program, BITC Placement Program and continued our existing programs with Youth Outreach and St.John of Gods.
Open roles
General Paints Group (GPG), the parent company of exciting Irish brands, Colourtrend, Curator and Cove & Co is a leader in innovation and sustainability in Ireland – B Corp certified. At GPG, people are at the heart of our business and we strive to create jobs with real meaning and real responsibility, in an inspiring and motivating environment. We are focused on maintaining our open-minded and respectful atmosphere, where our team are encouraged to speak up, challenge, network and share. We value people who share our ambition and become ambassadors for our brands and Group. As part of the Marketing Team, the Content Creator will be responsible for developing and executing content strategies for our brands both here in Ireland and internationally. We are looking for an ambitious, creative, results driven Content Creator who is passionate about all things content and enjoys working as part of a creative and dynamic team.
Roles and Responsibilities
- Develop and execute comprehensive content strategies across all channels that align with brand goals and resonate with target audiences.
- Conduct in-depth market research and competitor analysis to identify trends, opportunities, and audience preferences across brands, segments and channels.
- Collaborate with cross-functional teams to ensure content strategies support product launches, trade promotions, and marketing and brand campaigns.
- Maintain brand voice, tone, and style guidelines to ensure consistent messaging across all channels.
- Monitor and analyse content performance using relevant metrics, making data-driven optimisations to maximise engagement and conversion rates.
- Implement SEO best practices in content creation to improve organic search rankings.
- Manage and curate content for social media platforms (Facebook, Pinterest, Instagram, TikTok, etc.), including creating and scheduling engaging social content.
- Create and maintain all content calendars that outlines when and where each piece of content will be published, including blog posts, social media updates, email newsletters, and website content.
- Oversee regular CMS updates for all company brand websites.
- Work with agencies, publishers, platforms, and partners to build, execute, and measure innovative social media marketing plans that connect with customers and maximise engagement.
- Develop a comprehensive lifecycle email marketing strategy through our CRM system, increasing customer lifetime value
Skills / Experience Required
- 5+ Years’ proven experience as a Content Strategist or similar role, must have FMCG experience
- Degree in Marketing, Communications or related field
- Exceptional written and verbal communication skills with a strong storytelling lens
- Must have an audience first, omni-channel approach to content creation
- Analytical mindset with the ability to leverage data for content optimisation
- Creative thinking and a passion for staying up-to-date with social and industry trends.
- Excellent project management and organisational skills.
- Proficiency in content management, ecommerce platforms and social media scheduling tools such as Hootsuite, Sked Social, Klaviyo, Shopify etc. is desirable
Location and Travel Expectations
This full-time position is based in GPG Head Office in Celbridge, Co. Kildare, with the option to work remotely.
GPG is committed to a workplace environment that promotes diversity and inclusion and
creates an open and inclusive culture where everyone feels valued
Want to work with us?
At GPG, we're always looking for talented individuals to join our team. If you're interested in joining our team, send us your CV today.